Fairtrade Fortnight 2013: 25 February – 10 March

| March 4th, 2013

Fairtrade Fortnight


We are becoming increasingly aware that we live in a global village. Simple everyday activities like doing our shopping can have a profound effect on the lives of people thousands of miles away. Unfortunately for many producers in the developing world, the price they receive for the goods we buy from them is often not enough to cover their basic costs. Nor do the prices they receive allow them to meet their everyday needs for food, healthcare and education.

In many countries across the world, Fairtrade is becoming an important way of ensuring that producers get a better deal. Fairtrade allows us to take more responsibility for the goods we buy from people in the third world and to do something personal about the injustice many people there experience.

Fairtrade Fortnight brings together consumers, retailers, licensees, businesses, producers and campaigners in the UK and Ireland to promote awareness and sales of Fairtrade products and campaign on issues of trade justice. We can all help.

Here is what a small group in Bradford, England, did.  

Teresa Edwards hfb and some volunteers from the World Development Movement stood in the foyer of the ASDA supermarket with a trolley full of the Fairtrade products on sale there. They explained to the shoppers what Fairtrade Fortnight is about and the benefits to producers in the developing countries if we buy these goods. 

World Development Movement campaigns against the root causes of poverty and inequality.

“We are,” its website states, “a democratically governed movement made up of local campaign groups based in cities and towns around the UK. Our staff in London and Edinburgh co ordinate hard hitting campaigns that challenge the powerful and seek to bring about economic justice for the world’s poor majority.”